![]() ![]() Nevertheless, the campaign was associated with costly stagnation of sales, as well as in reputation losses. Because of unpasteurized apple juice which causes one child died and more than 60 people became sick, so the decision of the company was almost the only possible. The company was forced to pay fine about 1.5$ million and recall up to 6.5$ million of all Odwalla products containing apple and carrot juice, worldwide as a response to notable safety or healthy issues that had become evident after the accident in 1996 at Washington state. In 1996, Odwalla had to react in tough circumstances. Therefore, the analysis of the 1996 Odwalla food recall crisis and the reaction to it can assist in making more professional future decisions, including those specific to the UAE conditions. Unfortunately, in the environment of the uncertainty that is so natural for the modern commerce, it is essential to be ready to face a crisis, so there is a need for particular attention to the illustrative cases of corporate response to challenges. SWFI is a minority-owned organization.Crisis management is the essential part of the responsibilities of the contemporary company. SWFI facilitates sovereign fund, pension, endowment, superannuation fund and central bank events around the world. Sovereign Wealth Fund Institute (SWFI) is a global organization designed to study sovereign wealth funds, pensions, endowments, superannuation funds, family offices, central banks and other long-term institutional investors in the areas of investing, asset allocation, risk, governance, economics, policy, trade and other relevant issues. Registration on or use of this site constitutes acceptance of our terms of use agreement which includes our privacy policy. All material subject to strictly enforced copyright laws. No affiliation or endorsement, express or implied, is provided by their use. Other third-party content, logos and trademarks are owned by their perspective entities and used for informational purposes only. Sovereign Wealth Fund Institute® and SWFI® are registered trademarks of the Sovereign Wealth Fund Institute. © 2008-2022 Sovereign Wealth Fund Institute. ![]() In the late 1980s, Hambrecht & Quist Inc. In 1998, Odwalla was indicted and held criminally liable for the 1996 E. The FDA subsequently announced a recall of all Odwalla juices containing raw apple juice. coli O157:H7 to unpasteurized apple juice sold by Odwalla. In October 1996, the Seattle-King County Department of Public Health linked 13 cases of E. Due to sugar’s contribution to obesity, health-conscious consumers are less interested in smoothies than they used to be. In July 2020, Coca-Cola announced the permanent discontinuation of all Odwalla products, having declared Odwalla one of its “zombie brands”. Odwalla was founded in Santa Cruz, CA in 1980 by three jazz musicians (Greg Steltenpohl, Gerry Percy, and Bonnie Bassett) and sells juices and smoothies to retailers.Ĭoca-Cola purchased the Odwalla brand in 2001 for US$ 181 million. Full Sail IP Partners acquired the Odwalla juice brand from the Coca-Cola Company. Alan Kravetz, previously LMCA’s president and chief operating officer, leads Full Sail IP Partners operations as its chief executive officer. ![]() LMCA is involved with Full Sail IP Partners. Full Sail IP Partners is a growth investor and is a portfolio company of Warburg Pincus. Warburg Pincus Vehicle Buys Odwalla Juice Zombie Brand from Cokeįull Sail IP Partners LLC acquires brands.
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